ABN TV is a UK based channel which strives to bring popular African programming to the UK audiences. The on-air identity refresh was done by Richard Duffy.
The new on-air identity takes inspiration from the modern African graphic design and the rich history of visual culture and style. The refresh was created to break away from the old nostalgic look which people have of Africa and to reflect ABN TV’s new perspective of ‘Rich culture and great entertainment’ and to be a ‘One-stop channel’ for all things African.
It is a celebration of Africa’s vibrant, contemporary life and future.
Check out www.ArtofChannelBranding.com for more.
Creative Director: Richard Dufty
Design: Richard Dufty, Gabrielle Smith, Steve Shaw
Music and Sound Design: James O’Connell
(Music for the reel edit: Da Feelin’ by Nightmares on Wax)