The Hallmark channel rebranded itself with a new positioning line “The Heart of TV”.
“In creating a new tagline and remaining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best – heartfelt, aspirational programming that evokes a wide range of emotions and responses,” said Susanne McAvoy, Executive Vice President of Marketing and Creative Services for Crown Media Family Networks.
Talent IDs (Impulsive)
Talent IDs (Crushed)
Talent IDs (Adventurous)
Talent IDs (Merry)
Talent IDs (Spooky)
Check out www.ArtofChannelBranding.com for more.