RBC (2015 Rebranding)

RBC is the first 24-hour business news television in Russia. It is primarily targeted towards  businessmen who are dealing with businesses of different scales.
“Money everywhere” is the core concept of the channel idents, where we see animated graphic designs on the currency/bills and re-imagined to things or sectors which they can be visually similar to. For example, 100 euro bill – is agro business, where the work done in the agricultural sector eventually converts into a money bill. In the concept, the currency is an art object and the basis of all promotion style and inter program elements of the RBC channel. In some ID we are fantasizing about the economy of the future, when Russia will be able to extract resources on Mars. .
All the packaging was done by the in house design team of the RBC channel.

Really loved the concept and execution of the way they linked real world business sectors with the currency note. The colors used in the packaging are a visual treat for the eyes. Click on read more to see the world of currency getting alive infront of your eyes.
TEASER VIDEO

MARS IDENT

Mars ID 001
Mars ID 002
Mars ID 003
Mars ID 004
FIELD IDENT

RBC FIELD ID 001
FIELD ID 002
FIELD ID 004
FIELD ID 003
FIELD ID 005
WOOD IDENT

RBC Wood ID 01 RBC Wood ID 02 RBC Wood ID 03 RBC Wood ID 04

FUTURE IDENT

PACKAGING ELEMENTS
RBC 009 RBC 001 RBC 002 RBC 003 RBC 010 RBC 004 RBC 005 RBC 006 RBC 007 RBC 008

Check out www.ArtofChannelBranding.com for more.

CREDITS

Art director: Anton Ulishchenko
Design: Nikolay Smirnov, Vitaliy Vavilov, Ruslana Mirzalieva, Denis Diakonov, Anton Kochubeev.
Sound design: Eugene Ginche

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