RBC is the first 24-hour business news television in Russia. It is primarily targeted towards businessmen who are dealing with businesses of different scales.
“Money everywhere” is the core concept of the channel idents, where we see animated graphic designs on the currency/bills and re-imagined to things or sectors which they can be visually similar to. For example, 100 euro bill – is agro business, where the work done in the agricultural sector eventually converts into a money bill. In the concept, the currency is an art object and the basis of all promotion style and inter program elements of the RBC channel. In some ID we are fantasizing about the economy of the future, when Russia will be able to extract resources on Mars. .
All the packaging was done by the in house design team of the RBC channel.
Really loved the concept and execution of the way they linked real world business sectors with the currency note. The colors used in the packaging are a visual treat for the eyes. Click on read more to see the world of currency getting alive infront of your eyes.
Check out www.ArtofChannelBranding.com for more.