W Network

W Network is Canada’s leading lifestyle and entertainment television channel for women.
Troika, a Los Angeles based agency helped them refresh their visual identity by celebrating W’s unique relationships which the network has with it’s audience and the talent.

“The identity is driven by the creative concept “Reveal,” which explores the visual relationship between positive and negative space in fresh and unexpected ways, and incorporates bold and fun graphic motifs that create an illusion of depth and sculptural dimension” – Troika


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