Canal Sony is a new brand for Sony across Latin-America presenting the biggest and best-in-class shows from Hollywood, with strong, memorable characters and juicy, complex relationships. It is owned by Sony Pictures Entertainment, it airs in 26 countries in Latin America, including Argentina, Mexico, Colombia and Peru.
The channel package works on the concept of the ever evolving’ Live Surface’ logo which triggers & morphs from time to time to reflect the channel content.The logo comes alive and feels like it is living and breathing with passion, colour and attitude.
The whole package is modern and dynamic as can be seen through the use of logo, colour, big bold typography and the image art direction.The colors used are just amazing and really popout from the screen. You can see that the logo is used as a navigation device cutting and slicing the center of the screen to reveal content.
DixonBaxi, an amazing UK based agency worked on the branding of this channel.
Check out www.ArtofChannelBranding.com for more.