Fox International Channel trusted Superestudio to work side by side with their in-house team to animate and produce their new global identity for Fox Channel. The new identity was implemented in 126 countries in 33 languages simultaneously in February 2015.
The packaging uses a lot of 3D LED Lights & neon lights and gives a look like that of a light installation. With the imagery been seen inside the FOX letters the whole packaging looks pretty interesting.
Designed by Fox & Superestudio
General Creative Direction:
VP Creative, Global FIC
Creative Direction & Design:
Creative Director, Global FIC
Check out www.ArtofChannelBranding.com for more.