Fox Crime, the Fox entertainment channel entirely dedicated to crime and investigation, available in 30 countries, reaching close to 29 million homes across Europe and Asia recently underwent a rebranding done by Eloisa Iturbe Studio.
A contrasted world of light and shadow, day and night, good and evil. A twisted, labyrinthine set traversed by a camera moving in unexpected turns. Backed by a pervasive fog, that hides more than it shows is the world which Eloisa Iturbe created for the network.
Pretty slick transitions and minimalist look with the background merging with the fog gives it an eerie yet sophisticated look.
Check out www.ArtofChannelBranding.com for more.