Disney XD Worldwide Rebrand

DisneyXD channel is aimed primarily at pre-teens and young teenagers. It’s programming consists of original tv series, cartoons, movies and some live action and animated programs.
Their rebranding was done by 2veinte, an Argentina based motion graphics studio.

“The client was very sure about what he wanted: “geometric shapes, symmetry, clean, current, creative, playful, fun, vibrant, slightly boy-skewing, incorporates network characters, works with both animation and live-action, scalable across all platforms and devices, screen agnostic” – from website

The packaging has a lot of vibrant colors, textures and various shapes moving all around the frame which represents the restlesness of the kids. Overall an amazing visual ride.

Disney XD-001 Disney XD-002 Disney XD-003 Disney XD-004 Disney XD-005 Disney XD-006 Disney XD-007 Disney XD-008 Disney XD-009 Disney XD-010

Check out www.ArtofChannelBranding.com for more.

CLIENT:
Creative director: Vincent Aricco
Art Director: John Ewart
Production: Nicole Corletto
CREDITS 2VEINTE:
All Done by 2veinte
Creative Direction: Pablo Gostanian
Excecutive Producer: Agustin Valcarenghi
Art Direction: Diego Flores Diapolo, Pablo Gostanian
Animation Directior: Juan Pablo Sciaccaluga
Lead Design: Josefina Preumayr, Augusto Gabrys, Diego Flores Diapolo
Design: Josefina Preumayr, Augusto Gabrys, Diego Flores Diapolo, Santiago Medina
Animation: Josefina Preumayr, Juan Pablo Sciaccaluga, Augusto Gabrys, Diego Flores Diapolo, Santiago Medina, Daniel Dipaola
DisneyXD Logo re design: Pablo Gostanian
Font Design: Juan Caballé
Producer: Geraldine Chaia Arazi
Music: not for commercial use: Opiuo – Chubby Putty ft. Beats Antique

Creative director: Vincent Aricco
Art Director: John Ewart
Production: Nicole Corletto

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