Foxtel Arts is a new high definition channel dedicated to arts, artists and a diverse heritage of creative expression. The channel will showcase the full breadth of artistic forms including the world’s finest opera and ballet productions, music, theatre, dance, cabaret, classical and contemporary performance, as well as informative documentary specials and series from the diverse worlds of cinema, literature, music, visual art and artists.
The channel brand captures the creative spirit of the artist by using expressive moving ink and paint textures moving in surprising ways. The logo and channel imagery was inspired by Ken Lambert’s artistic work and paintings.
The packaging was done by Ink Project
The channel idents give a glimpse behind the scenes, depicting the intriguing world of the artist just before the performance. This works to create a sense of anticipation for the pending program. There are also a series on “INK” inspired idents that play throughout the schedule.
IMAGE SPOT (60sec)
INK IDENT 01
INK IDENT 02
INK IDENT 03
INK IDENT 04
The Arts brand was created to extend beyond the screen into print digital and online.
Check out www.ArtofChannelBranding.com for more.