On September 2014, CBS and Lionsgate announced that TVGN would be relaunched as Pop in early 2015, with the rebranding later announced to occur on January 14 of that year. with its focus shifting toward programming about pop culture fandom. The network would carry 400 hours of original programming following the rebrand, including a reality show starring New Kids on the Block and the Canadian co-production Schitt’s Creek.
The new identity and on-air look has been designed by Loyalkaspar.
BRAND IDENTITY SIZZLE
Check out www.ArtofChannelBranding.com for more.