TV3 (Catalonia) recently had a brand refresh done by Red Bee Media. The idents use the 3 of the logo as a hero element, using it exuberantly to make sense of three seemingly disparate but ultimately connected things. Using the logo in a playful manner makes this rebranding really a fun to watch.
PROMO END BOARD & CROSS-PROMOTION
The on-screen presentation, promotion and navigation draws inspiration from the striped triangle existing in the logo. The triangle and its distinctive construction of bars is used to create an ownable brand movement that could work across any screen.
Check out www.ArtofChannelBranding.com for more.