TV3

TV3 (Catalonia) recently had a brand refresh done by Red Bee Media. The idents use the 3 of the logo as a hero element, using it exuberantly to make sense of three seemingly disparate but ultimately connected things. Using the logo in a playful manner makes this rebranding really a fun to watch.

IDENTS
TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson
PROMO END BOARD & CROSS-PROMOTION
The on-screen presentation, promotion and navigation draws inspiration from the striped triangle existing in the logo. The triangle and its distinctive construction of bars is used to create an ownable brand movement that could work across any screen.
TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson
PRINT
TV3 spanish television rebrand by Red Bee MEdia, a part of Ericsson

Check out www.ArtofChannelBranding.com for more.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s