V (French-Canadain Network) 2012

French-Canadian network V has teamed up with brand consultancy and creative agency Troika to revamp their brand identity, announcing the shift through a multi-platform advertising campaign. Initial elements of the rebrand hit air earlier this month, with the full identity, along with print and digital advertising assets, rolling out throughout the fall.
Troika developed V’s identity around the concept of “Multiplicity,” which showcases the network’s local talent in candid scenarios to create an inviting, approachable environment for both men and women. This creative solution is built to reach the largest audience possible while keeping the identity consistent by incorporating V’s DNA throughout its on-air packaging – including a brand spots, a promo toolkit, IDs, and opens – and allowing the network to implement the same design aesthetics and custom talent footage across print, digital, and out-of-home advertising.
Icon system
N network channel branding by Troika.
N network channel branding by Troika.
 N network brand identity by Troika.
Along with on-air elements, print and digital assets were delivered for V to use as design references for their multiplatform marketing campaign.
N network channel branding by Troika.
N network brand identity by Troika. Montreal, Quebec
Check out www.ArtofChannelBranding.com for more.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s