Lifestyle Home

Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Ink Project worked on Home’s brand identity, channel idents and channel packaging.

Home is many things so a flexible logo, that reflects this diversity, makes sense. InkProject has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening.

As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation.

ON AIR PACKAGE

DESIGN IDENT

PROPERTY BUILDING IDENT

MISHAPS IDENT

HOME IMPROVEMENT IDENT

GARDEN IDENT

DIY IDENT

DIY TOOLS IDENT

Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel idents by Inkproject, Australia Lifestyle Home channel branding by InkProject, an Australian based creative agency Lifestyle Home channel branding by InkProject, an Australian based creative agency Lifestyle Home channel branding by InkProject, an Australian based creative agency Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Following the success of Ink Project’s branding for LifeStyle and LifeStyle You, XYZnetworks commissioned Ink to create Home’s brand identity, channel idents and channel packaging. Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening. As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation. Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Following the success of Ink Project’s branding for LifeStyle and LifeStyle You, XYZnetworks commissioned Ink to create Home’s brand identity, channel idents and channel packaging. Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening. As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation. Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Following the success of Ink Project’s branding for LifeStyle and LifeStyle You, XYZnetworks commissioned Ink to create Home’s brand identity, channel idents and channel packaging. Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening. As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation. Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Following the success of Ink Project’s branding for LifeStyle and LifeStyle You, XYZnetworks commissioned Ink to create Home’s brand identity, channel idents and channel packaging. Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening. As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation. Australia’s only channel totally dedicated to home and property entertainment, LifeStyle Home brings together the best inspirational and informative ideas for every Australian home. Following the success of Ink Project’s branding for LifeStyle and LifeStyle You, XYZnetworks commissioned Ink to create Home’s brand identity, channel idents and channel packaging. Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening. As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery and humour. Humour is created through sound and word play and the distinctive, syncopated rhythm of real world sound effects. The result is inspirational, delivering a sense of fun, exuberance and participation. Lifestyle Home channel packaging by InkProject, an Australian based creative agency

Check out www.ArtofChannelBranding.com for more.

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