PTS

Public Television Service (PTS), Taiwan rebranding was assigned to JL Design.

CREATIVE CONCEPT
Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world.

NATURE IDENT

Public_Television_Service_2010_PTS_Ident_Nature_img4_b Public_Television_Service_2010_PTS_Ident_Nature_img3_b Public_Television_Service_2010_PTS_Ident_Nature_img2_b Public Television Service channel branding by JL Design, Taiwan Public_Television_Service_2010_PTS_Ident_Nature_img6_b Public_Television_Service_2010_PTS_Ident_Nature_img5_b

LIFE IDENT

Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world.Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world. Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world. Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world. Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world. Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world.

MUSIC IDENT

 

PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC by www.jldesign.tv PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC by www.jldesign.tv PUBLIC TELEVISION SERVICE 2010 IDENT - MUSIC by www.jldesign.tv

Check out www.ArtofChannelBranding.com for more.

Design Studio: JL Design
Director: JL
Creative Director: JL
Art Direction: JL
Project Manager: Shirley Yang
Head of Production: Chih Chung Tso
Designer / Compositor: Chih Chung Tso, Utsuo Chen, Showy Lin
3D Artist: Chih Chung Tso, Weiting Chen, Gilbert Chu, Zoe Tsai, Chan Chia Chang, Jason Yang

 

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