For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating
an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in- depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.
To further strengthen the branding with the logo, the letter ‘P’ continues to be the focus, assembling and spinning in the 3 dimensional space; creating different yet interesting perspectives.
The packaging is simple, clean and sophisticated. The idents truly encompasses the essence of the channel.
CHANNEL PACKAGE MONTAGE
DANCE & DRAMA IDENT
SPORTS & DOCUMENTARY IDENT
KIDS & LIFESTYLE IDENT
Check out www.ArtofChannelBranding.com for more.
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪
Project Manager: Eric Tsao 曹天旂
Art Director: Lance Wei 魏良恩
Designer: Hsiang Ju Hung 洪湘茹, Utsuo Chen 陳映男
CG Studio: SOFA Studio
Supervisor : Seadog Tso 左志中, Meng Han Ho 何孟翰
CG Lead : Alpha Yang 楊欣林, Jack Yu 游永杰
R&D Lead : Mile Chang 張維昌
Project Manager : Johnny Yeh 葉侑忠
CG Artist : Keven Huang 黃啟銘, Taylor Lin 林子傑, Chan Chia Chang 張展嘉, Han
Compositor : Rex Hong 洪鈺堂, Bond Huang 黃邦銓, Stephen Wong 黃天佑
IT : Scott Lin 林逸
Director: JL 羅申駿
Asst. Director: Angela Moo 巫安琪
Line Producer : Pan Huang 黃緯豪
DOP: Fu Shi Ying 傅士英
Gaffer: Xie Song Ming 謝松銘
Casting: Guo Chia Feng郭家鳳
Stylist: Makoto Chan 張元誠 & Chang Shu Huai 張書懷
Hair&Make Up: Nick Meng 孟宗
Music: Rockid Lee (MUSDM)