NBC Universal rebranded G4 as Esquire Network. Capacity worked on the branding of the Esquire Network and brought it to life on-screen. To give the channel a feeling of a masculine tone they created a palette of masculine colors and tectures and used smart typography with clean and crisp aniamtion.
The flip page transition effect gives it a nice touch and lends a connection with the Esquire magazine.
Check out www.ArtofChannelBranding.com for more.