Esquire Network

NBC Universal rebranded G4 as Esquire Network. Capacity worked on the branding of the Esquire Network and brought it to life on-screen. To give the channel a feeling of a masculine tone they created a palette of masculine colors and tectures and used smart typography with clean and crisp aniamtion.

The flip page transition effect gives it a nice touch and lends a connection with the Esquire magazine.

Esquire channel branding Esquire Network broadcast branding Esquire Network channel branding Esquire Network channel packaging NBC Universal Rebrands G4 as Esquire Network NBC Universal Rebrands G4 as Esquire Network Capacity recently had the amazing opportunity to bring the classic Esquire brand to life on-screen. We accentuated its masculine tone by creating a palette of sophisticated colors and textures, smart typography, and clean, crisp animation. We’re so thankful to have been a part of this project from the early phases, working very closely with Adam, Lorenzo and the whole Esquire team. Together we developed a refined tone and visual language for this brand evolution, along with a pretty extensive toolkit that gives them the room to expand as they continue to create original shows and acquire content. All rights reserved © Capacity Corp. 2014 Capacity recently had the amazing opportunity to bring the classic Esquire brand to life on-screen. We accentuated its masculine tone by creating a palette of sophisticated colors and textures, smart typography, and clean, crisp animation. We’re so thankful to have been a part of this project from the early phases, working very closely with Adam, Lorenzo and the whole Esquire team. Together we developed a refined tone and visual language for this brand evolution, along with a pretty extensive toolkit that gives them the room to expand as they continue to create original shows and acquire content. All rights reserved © Capacity Corp. 2014 Esquire Network branding by Capacity Esquire Network branding by Capacity.tv Esquire Network branding by Capacity.tv

Check out www.ArtofChannelBranding.com for more.

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