UN3 Branding

UN3 is a new TV channel created by the University of Tres de Febrero (UNTREF).The channel packaging was done by Vascolo, an Argentina based multidisciplinary agency specialized in audiovisual communication.
“The programming of the channel is geared heavily towards the Internet, mobile devices and social networks, the programming is generally “more suitable for the web than for traditional TV.The programming is almost refreshingly weird, yet also entertaining, tailor-made for online consumption, and for going viral.
Loud and filled with vibrant colors, UN3’s on-air graphics stand out from Argentina’s other channels. Traditional TV elements such as color bars and “no signal” messages are a starting point for many bumpers, before they get broken up and shifted around to produce something that honors the past while also feeling entirely new.”
– Brief Promax BDA

Vascolo developed a crude but colorful branding, where noise, error, abrupt cuts, large-scale typography and clear information are the main resources of this huge branding divided into three promotional packages (40 pieces each) and one navigation package.

UN3 channel branding by Vascolo, Argentina UN3 channel branding by Vascolo, Argentina UN3 channel branding by Vascolo, Argentina UN3 channel branding by Vascolo, Argentina UN3 channel branding by Vascolo, Argentina UN3 channel branding by Vascolo, ArgentinaUN3 channel packaging by Vascolo, Argentina. Universidad 3 de FebreroUN3 channel packaging by Vascolo, Argentina. Universidad 3 de FebreroBroadcast branding by Vascolo for UN3 channel UN3 channel packaging by Vascolo, Argentina. Universidad 3 de Febrero Loud and filled with vibrant colors, UN3’s on-air graphics stand out from Argentina’s other channels. Traditional TV elements such as color bars and “no signal” messages are a starting point for many bumpers, before they get broken up and shifted around to produce something that honors the past while also feeling entirely new. UN3 channel packaging by Vascolo, Argentina. Universidad 3 de Febrero Loud and filled with vibrant colors, UN3’s on-air graphics stand out from Argentina’s other channels. Traditional TV elements such as color bars and “no signal” messages are a starting point for many bumpers, before they get broken up and shifted around to produce something that honors the past while also feeling entirely new. UN3 channel packaging by Vascolo, Argentina. Universidad 3 de Febrero Loud and filled with vibrant colors, UN3’s on-air graphics stand out from Argentina’s other channels. Traditional TV elements such as color bars and “no signal” messages are a starting point for many bumpers, before they get broken up and shifted around to produce something that honors the past while also feeling entirely new.UN3 channel packaging by Vascolo. The motion design has a glitch effect and is very vibrant which depicts the youth UN3 channel packaging by Vascolo. The motion design has a glitch effect and is very vibrant which depicts the youth UN3 channel packaging by Vascolo. The motion design has a glitch effect and is very vibrant which depicts the youth UN3 channel packaging by Vascolo. The motion design has a glitch effect and is very vibrant which depicts the youthUN3 branding montage by Vascolo UN3 branding montage by Vascolo UN3 branding montage by Vascolo UN3 branding montage by Vascolo UN3 branding montage by Vascolo

Check out www.ArtofChannelBranding.com for more.

CREDITS
Executive Creative Director:
Martin Schurmann

Animation Director:
Ernesto Reyna

Design:
Florencia Tasso, Nicolás Castro, Paula Vidal

Animation:
Ernesto Reyna, Pablo Fanesi, David Mir

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