Oman TV

Velvet produced 4 Brand Ident’s for Oman TV supporting the re-design for the national channel.  The Ident’s are a part of branding campaign as another mutual collaboration between the agency Perfect Accident Creative Services GmbH and Velvet.

CREATIVE CONCEPT

Using the colorful blue cloth which weaves the tradition into the modernity and enabling the connectivity of Oman’s people as a key visual, Velvet created a set of idents which creates a dialogue between the different generations, mutual inspiration, aspirations to success and cultural entertainment of the evolving society of Oman. The idents tells stories of personal engagement and aspiration. . The cloth stands for the agility of Oman TV and becomes the common partner for all kinds of lifestyle situations.
By showcasing the cloth flowing across the impressive landscape of Oman and interacting with real people, it creates a touch of authenticity and originality as an appreciation for the stunning country of Oman.

Along with the opening of its new studio complex in Muscat, Oman’s Public Authority for Radio & TV (PART) also launched a new corporate identity. The organization partnered with TBWA/Zeenah to develop this on-air branding for Oman TV and Oman Sports. The work also included design elements across Oman TV’s various news, talk and sports studios. Credits: Client: PART / Public Authority of Radio and Television, Oman Advertising Agency: TBWA / Zeenah, Muscat, Oman Managing Director: Mohammad Al Farei Creative Director: Tony O’ Connor Motion Design Agency: Perfect Accident Creative Services GmbH, Germany Creative Director: Martin Kett Producer: Martin Sommer Project Management: Kathrin Hagenbach Design & Animation: Patrick Becher, Jakob Konrad, Joana Leal-Riedl Music: Florian Riedl Vizrt: Avirtico Additional credits for idents & fabrics: Production: Velvet Media Design GmbH Director: Matthias Zentner DOP: Dieter Deventer Producer velvet: Andreas RothenaicherA silken blue cloth flows through these brand idents for Oman TV and Oman Sports. A silken blue cloth flows through these brand idents for Oman TV and Oman Sports. Oman’s Public Authority for Radio & TV (PART) launched its new corporate identity along with the opening of its new studio complex in Muscat. Martin Kett, creative director of the Munich based Motion Design Agency Perfect Accident, developed the new On-Air Branding, included four idents, logoanimations and promotional elements. Oman’s Public Authority for Radio & TV (PART) launched its new corporate identity along with the opening of its new studio complex in Muscat. Martin Kett, creative director of the Munich based Motion Design Agency Perfect Accident, developed the new On-Air Branding, included four idents, logoanimations and promotional elements. Oman’s Public Authority for Radio & TV (PART) launched its new corporate identity along with the opening of its new studio complex in Muscat. Martin Kett, creative director of the Munich based Motion Design Agency Perfect Accident, developed the new On-Air Branding, included four idents, logoanimations and promotional elements. slider_omanid_007 elvet produced 4 Brand Ident's for Oman TV supporting the re-design for the national channel. The key visual is a colorful cloth, which weaves the tradition into the modernity, enabling the connectivity of Oman’s people. The Ident’s mark the dialogue between the generations, mutual inspiration, aspiration to success and cultural entertainment. The aspirational work for the people´s mind is the right setting for the cloth animation to any of the life projections. As the cloth stands for the agility of Oman TV, it becomes the common partner for all kinds of lifestyle situations. We worked in an impressive landscape with real people creating the touch of authenticity and originality as the appreciation for the stunning country of Oman. The Ident’s are a part of branding campaign as another mutual collaboration between the agency Perfect Accident and velvet elvet produced 4 Brand Ident's for Oman TV supporting the re-design for the national channel. The key visual is a colorful cloth, which weaves the tradition into the modernity, enabling the connectivity of Oman’s people. The Ident’s mark the dialogue between the generations, mutual inspiration, aspiration to success and cultural entertainment. The aspirational work for the people´s mind is the right setting for the cloth animation to any of the life projections. As the cloth stands for the agility of Oman TV, it becomes the common partner for all kinds of lifestyle situations. We worked in an impressive landscape with real people creating the touch of authenticity and originality as the appreciation for the stunning country of Oman. The Ident’s are a part of branding campaign as another mutual collaboration between the agency Perfect Accident and velvet elvet produced 4 Brand Ident's for Oman TV supporting the re-design for the national channel. The key visual is a colorful cloth, which weaves the tradition into the modernity, enabling the connectivity of Oman’s people. The Ident’s mark the dialogue between the generations, mutual inspiration, aspiration to success and cultural entertainment. The aspirational work for the people´s mind is the right setting for the cloth animation to any of the life projections. As the cloth stands for the agility of Oman TV, it becomes the common partner for all kinds of lifestyle situations. We worked in an impressive landscape with real people creating the touch of authenticity and originality as the appreciation for the stunning country of Oman. The Ident’s are a part of branding campaign as another mutual collaboration between the agency Perfect Accident and velvet A silken blue cloth flows through these brand idents for Oman TV and Oman Sports. Along with the opening of its new studio complex in Muscat, Oman’s Public Authority for Radio & TV (PART) also launched a new corporate identity. The organization partnered with TBWA/Zeenah to develop this on-air branding for Oman TV and Oman Sports. The work also included design elements across Oman TV’s various news, talk and sports studios. Credits: Client: PART / Public Authority of Radio and Television, Oman Advertising Agency: TBWA / Zeenah, Muscat, Oman Managing Director: Mohammad Al Farei Creative Director: Tony O’ Connor Motion Design Agency: Perfect Accident Creative Services GmbH, Germany Creative Director: Martin Kett Producer: Martin Sommer Project Management: Kathrin Hagenbach Design & Animation: Patrick Becher, Jakob Konrad, Joana Leal-Riedl Music: Florian Riedl Vizrt: Avirtico Additional credits for idents & fabrics: Production: Velvet Media Design GmbH Director: Matthias Zentner DOP: Dieter Deventer Producer velvet: Andreas Rothenaicher Oman TV idents by Velvet & Perfect Accidents

Check out www.ArtofChannelBranding.com for more.

CREDITS
Client: Perfect Accident Creative Services GmbH, Germany
Creative Director: Martin Kett
Producer: Martin Sommer
Idents directed by: Matthias Zentner
Violins: Blerim Hoxha
Guitars: Christoph Schultheiß
Mixing: Michael Meinl
Music: Florian Riedl
Service Production: Stoked Films, Beirut
DOP: Dieter Deventer
Producer: Velvet, Andreas Rothenaicher
Line Producer: Stoked, Mirna Estephan
Production Manager: Pascal baboudjian
Nuke: Manuel Voss
Compositing: Flame, Sylvi Robler
CGI: Hannes Gerl, Nando Stille, Armin Keplinger
Cretive Supervision: Thomas Wernbacher, Hannes Gerl
Concept Art: Korbinian Vogel
Edit: jochen Kraus, Florian Hoger
Grading: Bianca Rudolph
Art Director: Charbel Naimeh

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