Food Network is an Australian free-to-air digital television multichannel owned by the Special Broadcasting Service (SBS). The channel airs programs about food and cooking, from cultures around the world.
Ink Project was assigned the packaging of the SBS Food Network. The fresh and vibrant branding for the new SBS Food Network channel is informed by the character of the content; slicing, dicing, stirring and sizzling. Live action idents have been created to reflect the energy and sounds of everyday food.
SBS dishes up a 24/7 menu of everyday food inspiration with the launch of its new television channel dedicated to the world of food. The new channel, Food Network, is available to all Australians across the country for free.
Check out www.ArtofChannelBranding.com for more.