CBS Sports

Troika worked on the rebranding of CBS Sports.

“Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world.   The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball.   The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence.” – from Troika’s website

The packaging is clean and multi-layered, with the panels rotating and revealing the information. The panel type transitions can be seen throughtout the rebrand.

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Troika rebranded CBS sports and gave it a fresh lease of life. 5 player lineups. Troika rebranded CBS sports and gave it a fresh lease of life. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Colts vs Packers Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Golf packaging kit by Troika for CBS Sports Onscreen layout of Golf screen on CBS Sports Onscreen layout of Golf screen on CBS Sports Onscreen layout of Golf screen on CBS Sports Onscreen layout of Golf screen on CBS SportsWorking closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. CBS Sports network CBS Sports Network. Live from Radio Now CBS Sports Network interview CBS Sports logo Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence. Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence.

CREDITS
Studio:Troika
Producers: Tony Saccoccio, Jon Moy
Creative Director: Gil Haslam
Art Director: Marc Juon
Designers: Ben Bullock, Neng Tea, Jimbo Fisher, Mike Arcangeli, Daniel Beaton, Andrew Parris, Gary Hebert, Jason Beale, Maz

 

Check out www.ArtofChannelBranding.com for more.

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