TV2 Humor

TV2 Humor is a comedy channel presenting ridiculously funny american comedies and entertaining talk shows such as Modern Family, New Girl and Jimmy Fallon. The channel is Norway´s first and only 24 hour humour channel with a simple goal of making you laugh. No more, no less. Whenever you want a break from a hectic and stressful day, you can simply just switch on TV 2 Humor to de-stress and laugh. In short, TV2 Humor is the channel you go when you need a good laugh – whether you´re on the bus home or chilling with your cat on the couch. It´s basically just time well wasted.

The brand identity and design of the channel was done by ANT1 and Promotheus.

BRAND IDENTITY
The visuals are bold, direct, colourful and always expressing an iconic cool attitude. All the visual elements are always instant, intuitive and easy to understand. There´s no lost in translation feeling here. Secondly, the brand identity translates the «American way» as a feeling through a certain high pace and rhythm. The music profile is urban, modern, funky and fresh. We are not afraid of overdoing it, actually it is other way around; We want to be LOUD & PROUD throughout the whole brand identity.

CREATIVE CONCEPT
The visual concept is based on something as simple as a cursor, which all of us know as the starting point for all digital communication. The big idea becomes evident specifically through how the cursor acts, moves and behaves. It can split, highlight, start, create, erase, remove and mark text content on all promo flow and idents.

It can also be used to highlight statements or stress quotes. The cursor can be a real troublemaker or just a game changer that messes up content and quotes from the shows on the channel. It can also be used to kickstart a chain reaction of different visual elements and promote playfulness.

TONE OF VOICE
TV2 Humor´s personality is a bold dude that loves to make people laugh. He´s  your funny buddy that loves to challenge and be straightforward in the way he acts and speaks. The language is never on auto nor is formal. It is richly flavoured, different and thus very unexpected. TV2 Humor are never afraid of exploring, having fun and being silly. We are never never never ever afraid of being incorrect. Our mantra is “fail harder”.

The active text cursor gives the viewer an impression that the channel´s personality is actually sitting on the other side of the screen and communicating with him/she. The cursor´s role is meant to create a greater presence than what you usually get from a tv channel. A wish to merge the static linear television experience with the pace and presence of the digital formats – where everything that happens, happens now.

By giving the cursor a special role as an active communicator we wanted to give the viewer a feeling that the channel is more instant – more alive – than other tv-channels

CASE STUDY

PACKAGING

Trending on Sumo Element

Humor Buzz Element

5sec Graphics promo

TV2 humor channel branding by Promotheus ANTI has developed brand identity and design for the launch of TV2 Humor. TV2 Humor is a comedy channel presenting ridiculously funny american comedies and entertaining talk shows such as Modern Family, New Girl and Jimmy Fallon. The channel is Norway´s first and only 24 hour humour channel with a simple goal of making you laugh. No more, no less. Whenever you want a break from a hectic and stressful day, you can simply just switch on TV 2 Humor to de-stress and laugh. In short, TV2 Humor is the channel you go when you need a good laugh - whether you´re on the bus home or chilling with your cat on the couch. It´s basically just time well wasted. TV2 is a multi-channel network, leading the Norwegian broadcasting market. The network wanted to launch a new humor channel and asked us to help develop a unique promo break experience and workflow. Teaming up with our partners, Mediateket and Anti, we took on the challenge – from start to finish: creating a clear concept, and designing and implementing a fully-automated control system for promo break templates, which encompasses sophistication, ease of use and a natural-feeling knack for humor.

TV2 Humor channel branding by Ant1 TV2 Humor channel branding by Promotheus TV2 Humor´s personality is a bold dude that loves to make people laugh. He´s your funny buddy that loves to challenge and be straightforward in the way he acts and speaks. The language is never on auto nor is formal. It is richly flavoured, different and thus very unexpected. TV2 Humor are never afraid of exploring, having fun and being silly. We are never never never ever afraid of being incorrect. Our mantra is «fail harder»! The visual concept is based on something as simple as a cursor, which all of us know as the starting point for all digital communication. The big idea becomes evident specifically through how the cursor acts, moves and behaves. It can split, highlight, start, create, erase, remove and mark text content on all promo flow and idents. It can also be used to highlight statements or stress quotes. The cursor can be a real troublemaker or just a game changer that messes up content and quotes from the shows on the channel. It can also be used to kickstart a chain reaction of different visual elements and promote playfulness. The visual concept is based on something as simple as a cursor, which all of us know as the starting point for all digital communication. The big idea becomes evident specifically through how the cursor acts, moves and behaves. It can split, highlight, start, create, erase, remove and mark text content on all promo flow and idents. It can also be used to highlight statements or stress quotes. The cursor can be a real troublemaker or just a game changer that messes up content and quotes from the shows on the channel. It can also be used to kickstart a chain reaction of different visual elements and promote playfulness. TV 2 Humor - Just for fun!

CREDITS

Jeksel , Shimi Cohen

Check out www.ArtofChannelBranding.com for more.

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