Using the Square element of the logo as the primary device. A whole world is created from the interconnection of the square element. Whether be it forming a whole globe for the news ident, skyscraper filled 3d world of stock markets for the business ident or the formation of topographic weather map for the weather ident or the formation of the sports elements and stadium for the Sports ident. Everything emerges from the square element. Brilliant execution!
Dreambox Production: Dreambox
Art Direction: Salim Çağrı Öztoksoy, Alvaro Rego
Animation & Compositing: José León Molfino
Motion Design Studio : Stato
Check out www.ArtofChannelBranding.com for more.