Heimatkanal channel rebranding done by DMC group.
Heimatkanal is a German television station, which primarily showcases movies , German family series, home-theater performances and folk music program broadcasting.
“Heimatkanal is guaranteed entertainment for all family members and a reunion with all the great stars of German filmmaking. Classic and modern ‘Heimat’ films, a genre of affectionate films in regional settings, popular ‘Heimat’ stage productions and favourite family series provide television joy 24-hours a day.
When re-designing the pay-TV channel we also redefined the topic ‘Heimatfilm’ in a present-day, contemporary manor thus creating its new style. The visual transformation can be seen in the channel’s all new logo. To the fore is the new ‘Heimat’ lettering in a modest typography, framed in a mountain panorama that can be found throughout all other elements. We were guided by the colour world of the preceding design, however translated it to feel fresh, crisp, modern and energetic.” – DMC Group’s website
Check out www.ArtofChannelBranding.com for more.