“Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.
As one of the biggest editorial house in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.
Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.
That’s why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.”- Nerdo’s website
The packaging is typography based with clean, flat & crisp 2d animations.
Branding by: NERDO
Art Direction, Concept, Design, Animations:
Alessandro Durando // Daniele Gavatorta // Lorenzo Levrero
CLIENT: EFFE TV S.r.l.
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
Original Music: Smider
Sound Design: Andrea Pestarino
MUSIC (Reel): Town of Saints – Carousel (Label: Snowstar Records (snowstar.nl)
Check out www.ArtofChannelBranding.com for more.