DreamWorks Channel is a Southeast Asian television network that is owned & operated by DreamWorks Animation.The channel represents DWA’s first foray into operating its own television channel in any part of the world as a result of a joint venture through CTH.
The content on the channel mainly consists of Netflix original series produced by DreamWorks Animation SKG. Until now, the cartoon studio’s TV efforts have largely focused on licensing properties to kids cable channels Nickelodeon and Cartoon Network and producing original series for its own digital platforms run by AwesomenessTV.
Red Bee Creative was asked to launch DreamWorks’ first ever TV channel – to be available on all devices.
All the idents are basesd around the famous DreamWorks characters showing off their moves in responsive virtual studios bespoke to each character.
Julien Zoom Ident
Puss in Boots Ident
The on-screen presentation graphics have a signature movement, and DreamWorks characters are incorporated into the channel navigation elements.
Red Bee developed an ownable signature parallax moveemnt to work across all screen and devices. Wherever possible, they took advantage of full-screen imagery for maximum visual impact and televisual navigation cues.
They even developed the Dreamworks Junior logo and an adapted brand identity for the littler ones.
Agency: Red Bee
Creative Director: Ian Wormleighton
Design Director: Claire Powell
Motion Designer: Jim Greenslade
Producer: Emma Nichols
Check out www.ArtofChannelBranding.com for more.