K24

Kurdistan 24 (K24) is a broadcast news station based out of Erbil, in the Kurdistan Region of Iraq. It aims to deliver 24-hour news from Kurdistan and around the world to “transform the media landscape of Kurdistan. The television network covers events across the Greater Kurdistan area, and offers a unique analysis on relevant issues in this region.

In addition to political news, Kurdistan 24 offers segments on the Region’s culture from all four parts of Kurdistan, and updates its viewers on the sporting world.

“The main goal of this project was to build a unified news-telling concept of the TV channel, based on the universal news channel patterns, without combining these with ethnic symbols. The core concept of K24 is standing on the ground of base graphic elements of the logo. This approach also helps to form the radial metrics as a tool of the ground dynamic composition.” – Pixel Productions

The channel packaging was done by Pixel Productions, a Moscow based virtual creative workshop.
The use of the arrow in the K letter is a clever idea which is used in transitioning between elements.
The packaging is graphically rich with lots of overlays, but at no point of time does it look obtrusive. Animations & transitions are smooth and easy to the eye.


CHANNEL ID

MAIN ID

PROMO PACK

NEWS OPENER

BREAKING NEWS

ECONOMY ID

SPORTS IDENT

SPORT HISTORY

SPORT NEWSPAPER

WEATHER IDENT

K24 News channel branding K24 News channel branding by Pixel Production, Moscow, Russia

Breaking NewsK24 News channel branding by Pixel Production, Moscow, Russia K24 Breaking News stillframes K24 Breaking News

Economy News
K24 channel packaging by Pixel Production, Russia K24 Economy News frame 01K24 news K24 News 01 K24 News 02 K24 News 03 K24 News 04

WeatherK24 News 05 K24 News 06

Onscreen LookK24 Onscreen Design 01 K24 Onscreen Design 02 K24 Onscreen Design 03 K24 news channel

SportsK24 breaking news frames K24 channel

K24 Sports 001 K24 Sports 005 K24 Sports 004 K24 Sports 003 K24 Sports 002

CREDITS
Agency:  Pixel Productions
Design & Motion Graphics : MAD ,Twana Ali , Yury Dovganuk

Check out www.ArtofChannelBranding.com for more.

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