Fox asked NeoDG, to work on the Branding for their new premium films channel in Asia.
The task was to develop a HiFi aesthetic. NeoDG focussed on the fine details and the logo, to then generate a close up with all its parts.The highly accurate work done with glass panels and complex surfaces were the pillars for this project. The neon lit panels moving amidst the glass panels gives this packaging a very sophisticated look.
Motion design: NeoDG (neodg.com.ar)
Sound Design: Avealma Delivery de Sonido
Musical Producer & Sound Designer: Martín Blanco
Sound Designer: Martín Justo
Musical Composer: Maximiliano Donato
Check out www.ArtofChannelBranding.com for more.