‘Show the real you’ is the visual concept for Fashion tv España. The packaging is super cool and amazing. It stays aways from the diamond glitterati feel that other fashion packaging is synonymous with. It starts off with generic fashion shots before an unexpected twist replaces models faces with that of various animals, it is a fantastic example of super stylish branding.
The packaging was done by Helio Vega from Madrid,Spain, with the amazing illustrations done by Chamo San.
Role · Creative Direction & Art Direction : Helio Vega
Sound Design · Yago Santos
Illustration · Chamo San
Client · Spain Media