DMAX is a thematic network television, owned by Discovery Communications Group. It’s the first factual-entertainment channel for the male audience in Italy.
Discovery Italy assigned Tommaso D’Angelosante a new exciting task for Dmax Channel for realizing a completely brand new visual identity with ten new idents and bumpers tailored for the main shows of the channel. Tommaso created a new flexible and unique system to integrate the talents’ photos inside each elements. The packaging adds a fresh and summery look, while maintaining the direct masculine language of Dmax. It contains an explosive mix of simple shapes, pictures and 3d objects moving along in 3d space, which makes everything popout.
Affare Fatto | Auction Hunters
Nudi e Crudi | Naked and Afraid
Affari a quattro ruote | Wheeler Dealers
Banco dei Pugni | Hardcore Pawn
Rimozione Forzata | South Beach Tow
Ultima Fermata Alaska | Railroad Alaska
Bear Grylls | Man vs. Wild
Unti e Bisunti
Check out www.ArtofChannelBranding.com for more.
Discovery – Dmax VP
Brand and Creative: Roberto Bagatti
Art direction: Chiara Cerutti
Design & Animation: Tommaso D’Angelosante
Music and sound design: Carlos Zarattini