GNT is a Brazilian cable/satellite television channel.
Andres Rossi Studio worked on the current rebranding of the channel. The hand drawn calligraphy style used for the program toolkit and onscreen design, it really stands out from the other channels in the market.
It also adds to the authentic & personal look.
“Globosat contacted us to work on the refresh of GNT channel branding. The client wanted to maintain their logo and the acetates of the previous branding. So we took those elements giving them a new twist and also developed four full and editable lettering alphabets to communicate the titles, providing the channel with his own voice, which was one of the objectives. We also applied that analogic feel for the animations. This is a reel of the promo toolkit.” – Andres Rossi Studio
Check out www.ArtofChannelBranding.com for more.
Andres Rossi Studio
Creative & Art Direction: Andres Rossi
Project coordination: Eugenia Laplace
Design: Romina Giarri, Carla Dasso, Andres Rossi
Lettering Artists: Panco Sassano, Yanina Arabena, Guillermo Vizzari
Animation Director: Martin Muerza
2D animation & compositing: Martin Muerza, Ezequiel Odone, Bruno Persico
Creative Manager: Marcio Pimenta
Creative Director: Leon Vilhena
Art Directors: Celina Arslania; Monica Puga