CBN is China’s largest financial and business information TV channel with an audience of over 600 million. It recently got a fresh rebranding overhaul done by Aggressive in collaboration with Shanghai’s Motion Magic Digital. The job was awarded and led by Aggressive.
The set of idents have got a sense of dynamism and showcases the normal business looking graphical elements in a different way. From the use of the arrows which represents the business world to the stock market graphs. The 3d world that is created for these idents are quite amazing. The visual look is futuristic like one of those sci-fi movies.
Overall, an amazing packaging work done by the guys at Aggressive!
Check out www.ArtofChannelBranding.com for more.
Project: China Business Network Re-Brand
Agency: Motion Magic Digital
Production Company/VFX: Aggressive / Loop
Creative Directors: Alex Topaller, Daniel Shapiro, Alex Mikhaylov
Producer: Kelvin Craver
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Design: Alex Mikhaylov
Modeling: Max Chelyadnikov
3D Animation: Andrey Krasavin
2D Animation: Andrey Krasavin, Alex Frukta, Vladimir Tomin
Rendering: Max Chelyadnikov, Andrey Krasavin
Compositing: Andrey Krasavin, Max Chelyadnikov
Production Managers: Dustin Pownall
Sound Design Dir Cut: Arseniy Sysoletin