Canal Cocina is a channel dedicated to the kitchen, showing viewers how to prepare various dishes by different cooks or Spanish and foreign restaurateurs.
Lumbre rebranded Canal Cocina for Spain’s Chello Multicanal. Their objective was to refresh the logo and create a system that complements and adds a little spice to the endless mouthwatering images that they broadcast. Lumbre used their digital molecular gastronomy techniques to tasty effect. The videos in the packaging are really mouthwatering and delightful to look at. The little flourishes and borders adds the sense of Europeanness to the packaging. It almost look like a menu.
Truly elegant and mouthwatering!
Client: Chello Multicanal España
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director: Adriana Campos
Design: Adriana Campos, Andy Cambiasso
Animation: Dario Becher, Damian Stricker
Check out www.ArtofChannelBranding.com for more.