Fox Comedy

Fox Comedy is a channel that broadcasts comedy series and films. The branding was done by Plenty, an Argentinian motion design studio.

For the packaging they created a series of emojis based on the CO and the smile which gave them a tool to express different emotions and have a dialogue with the viewers. The packaging is playful and fun to watch and brings out the essence of the channel.

CREDIT

Directed by: Plenty

Executive Producer: Inés Palmas
Art Director: Pablo Alfieri, Federico Kanno.
Animatic: Sergio Slepczuk
Design: Federico Kanno, Macs Riedel & Pablo Alfieri
3D Modelling: Federico Kanno & Pablo Alfieri
Animation: Macs Riedel & Hernán Estévez
Rendering & Lighting: Fede Kanno
Lead Compositing: Matias Mastrogiano
Compositing: Matias Mastrogiano, Ignacio Arevalo, Benjamín Jagusieczko & Nicolás Holodovsky
Montage & Edition: Macs Riedel & Pablo Alfieri

Live Action Shooting: Motion Group

Client: FOX NETWORK GROUP Roma

Art Direction: Mauro Zinni – Juan Pablo Kessler