Considered as the “Home of Entertainment”, CTC Media is the leading Russian broadcasting company. CTC Network is considered as one of the biggest channels in Russia. On this opportunity, CTC contacted us to develop their new complete branding. According to the brief, the goal was to create a more adult and stylish look, but still fun and crazy. The channel´s content includes entertainment on a variety of genres, such as comedy, drama, thrillers and talent shows. But of course, the channel?s most important and representative one is Humor. 2veinte worked on the channel packaging.
Overall the packaging is clean, elegant & simple. Using the concept of slicing and lines elegantly flowing to form the channel logo. The color palette of yellow and turquiose lends the channel a bright & cheerful feel.
Check out www.ArtofChannelBranding.com for more.
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Styleframes and Idea: Pablo Gostanian, Damian Sendin
Production companies: 2veinte, Lumbre, Vascolo
Producer: Angeles Blasco
Music (Reel): Chilly Gonzales, Smothered Mate
Executive Creative Director: Martin Schurmann
Animation Director: Ernesto Reyna
Art Director: Florencia Tasso
Design: Florencia Tasso, Micaela Podrzaj, Lionel Wainsztok
Animation: Ernesto Reyna, Lionel Wainsztok, Vicente Ziegler, Ulises Depaoli
Shadding, Lighting & Rendering: Lionel Wainsztok
Compositing & Postproduction: Ernesto Reyna, Lionel Wainsztok, Vicente Ziegler, Ulises Depaoli
Producer: Natalia Giuliano – See more at: http://www.vascolo.com.ar/work_In.php?id=60#sthash.PkmWDMmV.dpuf
Creative Direction: Vladislav Shvyrkov
Executive Producer: Angelika Yashina
Producer: Evgeniy Potapov